Mistakes Only Amateurs Make on Facebook

Amateur or Professional?


I can tell you within a minute of looking at brand’s Facebook page whether it is managed by a professional or an amateur. For those who haven’t worked in social media for years like I did, it is not always as straight forward.

Unfortunately, there are “social media gurus” who give the real social media professionals a bad name.There are also agencies that promise you the world for a hefty price tag yet fail to deliver. Then there are poor employees and interns who were told they had to manage the company’s social media among their million other tasks. The last case scenario is the most common occurrence. Even though it has been said a thousand times, somehow it is still not going through: if you think that anyone who has a Facebook account can successfully advertise your business on Facebook, think again.

So how can you tell the person managing your Facebook page is an amateur and not a professional? 

1. Amateurs set up a profile or a group instead of a business page

Amateur or professional?If your business needs to “add friends”, it’s set up as a personal profile. This is not only against Facebook rules, but it’s also the easiest way to tell an amateur from a professional. If it’s your case, it is time to create a page.  This also applies to companies that set up their presence as a group instead of a page. Once set up correctly (as a business page), you will be able to view data about your audience in Insights and set up ads to precisely target your prospects. Remember to delete the old profiles/groups you set up incorrectly to avoid confusion.

2. Amateurs use images that are:

Social media amateur or professional?

  •  Too small

The example on the left is actually more common than you would think. The best size for newsfeed photos is 1200 x 900 but it doesn’t mean you have to resize your image every single time. Facebook will automatically resize your image, just make sure your image is not too small to begin with. If you end up with a tiny image, you are better off deleting the post and reposting with a image that people actually can see.

  • Copyrighted

You would be surprised how often you can see brands taking an image from Google image search and uploading it without crediting the original source. It goes without saying that such practice can get the company into serious legal trouble. It’s a shame the amateurs don’t know that they can find great images for social media posts on these awesome websites for free and without any copyright.

  • Poor quality

Amateurs use drab and blurry images, which are a no-no for fan engagement. Professionals create eye-popping images that inspire and stand out. The pros not only download and upload images, they design them.

3. Amateurs use CAPS and overuse punctuation

Amateurs use CAPS and “!!!???” to put an emphasis on words or phrases they want to highlight. Unfortunately, such practice is often translated as “verbal screaming” and it puts people off.  Professionals emphasize the message through visuals and on-point copy.

4. Amateurs post too much or too little

I once came across a Facebook page that sent updates every hour. On the other side of the spectrum are businesses that post once a week, if that. The golden rule for Facebook is posting 1-2 times a day.  If you are posting twice a day, space out the posts at least 3-4 hours apart.

5. Amateurs link to the videos instead of uploading them

It’s a well-known fact among social media marketers that Facebook users engage more with videos that are uploaded natively instead of just being linked to.

It’s time to check your Facebook page and check against these benchmarks to see if your brand is represented by an amateur or a professional. If the former, it’s time to hand over the key to someone who knows what to do with it!


Connect with me:

http://www.linkedin.com/in/luciehys

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What’s Up in Social: June 2015 Quick Overview

what's up in social (2)June sure kept us social media professionals busy! It’s almost a full-time job just to keep up with all the changes taking place on different platforms.  Here are the most important ones to note:

1. 47% of Americans admit Facebook is their #1 influencer on purchases. Facebook drives almost 25% of all social referral traffic.

2. According to Social Media Examiner’s latest Social Media Marketing Industry Report, majority of small businesses carry out social media marketing on Facebook. Specifically, 93% use Facebook, ahead of Twitter at 79%. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. Sixty-six percent will increase Twitter, YouTube and LinkedIn activity.

3. Most small businesses spend 6 hours or more weekly on social media. How about the users you ask? The average American spends 40 minutes per day on Facebook. Check out which networks are next.

4. Social-native, including Facebook News Feed ads and promoted tweets on Twitter, will draw a majority of native ad revenue between 2013 and 2018. Since 2013, post promotion has risen 120% for brands on Facebook.

5. Facebook is testing new “Lead Ads” which will allow marketers to ask users to sign-up for a newsletter or request a call with just two taps. Talking about increasing those ad revenues!

6. Facebook users now have more control over what they see in their newsfeed. The average user has access to about 1,500 posts per day but only looks at 300. The new feature, “See First”, gives users a simple way to automatically place up to 30 friends’ and Pages’ posts at the top of their feeds whenever they appear.

7. Video posts average 62% more engagement than photos. Facebook is trying hard to compete with YouTube and plans to start running ads between videos for a small group of publishers.

8.  Twitter is lifting the 140-character limit in July for DMs, but it’s still in place for tweets. We can expect quite a few changes in a near future since Twitter’s CEO recently stepped down.

9. Social commerce is becoming bigger than ever. Instagram recently introduced “Shop now” button and Pinterest launched its blue “buyable Pins

Over to you: which changes are you most excited about? 


Got a Q or need help?

Connect with me 

http://www.linkedin.com/in/luciehys

http://pinterest.com/onlinefantastic/

http://twitter.com/onlinefantastic/

How to Use Social Media During Events

How to Use Social Media During EventsThere are many articles on how to build buzz on social media before your event, so let’s focus on something different and learn about what you can do with social media during the event. Whether you are hosting a conference, fundraiser or a tweetup, check out these experience-verified tips:

1. Decide which networks you want to promote and monitor

Even though you may have a presence on many different social networks, some channels are a better fit for events than others. While it is advisable to update all your social media networks with your event information, it’s best to pick one channel per community manager during your event. If you only have one person to service your social media, you should just choose one network to focus on. The most utilized during the events is Twitter due to its public, real-time nature and users’ hashtag adoption. If you decide to utilize Twitter at your event, consider asking for participants’ Twitter handles during registration. Instagram use at events is also on the rise and we can expect more events to make use of live-streaming apps like Periscope and Meerkat.

2. Make sure your hashtag is everywhere

In your event planning phase, you hopefully decided on one, unique hashtag that would be short, easy to pronounce and spell and give event participants a better idea about the topic of the conversation. To make sure your hashtag is unique, search the platform you will be monitoring during your event for the hashtag you intend to use. Once your hashtag is set, make it a part of all your digital and offline marketing materials (email, website, conference app, brochures etc.). Remember to promote your hashtag at the event venue on highly visible spots (on screen before the presentations, in the program, on the flyers etc.).

3. Designate people and their roles

As mentioned in #1, you want to have a dedicated person to monitor and fuel the conversation on social media. You should also have a second person to feed the community manager with pictures, videos etc. Ideally, people handling your social media are present at the event. It is quite common to have a person managing the engagements not to be at the event, but those who are on site will always do a better job than those who can’t get the first-hand experience of the event.

4. Prepare some content before the event and schedule it

Don’t automate too much content, especially on the platforms that you will utilize heavily during your event. However, since your social media staff will be swamped with real-time updates during the event, it’s good to schedule key information in advance.

5. Tell people what you want them to do

Incorporate engaging reminders on-site, such as: “Got a question? Tweet your questions for our panel with #yourhashtag”. Announce the hashtag and your network handle (username) throughout the event and display it on screen before each presenter. Some people are hesitant to use mobile devices during presentations out of respect for the speaker and other attendees, so ask the speakers to invite participants to tweet, check-in etc.

6. Incentivize

Depending on the nature of your event, pick an incentive that your participants would be responsive to. If it’s a fundraising event, get a sponsor to match the social media mentions with donations for your cause. For tech conferences, you can appeal to participants with cool gadgets. To keep it simple, every hashtag mention can serve as an entry to a random drawing (remember people like simple on social!).

7. Make them feel important

It’s in human nature to enjoy public recognition. Set up large screens on site and display interactions in real-time. Use one projector or TV per channel – if you are engaging users on different platforms, you can set up multiple screens.  Use one these free management tools to display all interactions in real-time.

8.  Create engaging and exclusive content

Event attendees love sharing quotes, key takeaways, behind-the-scenes and real-time pictures and videos, so make sure you get as many of those as possible and put those up as soon as possible. Timeliness is key.  You can also attract participants with exclusive presentations, e-books or whitepapers. Speakers can ask interested attendees to tweet (or otherwise engage) with a certain phrase and a hashtag to obtain a link for a free download.

9. Encourage after-event engagement

Keep the momentum going even after the event is over. Post pictures of attendees and encourage the users to tag themselves. Ask users to submit their comments, pictures and videos. Share video testimonials and ask for attendees’ input on what they would like to see at next year’s event.

10. Choose the right community manager

I saved the most important for last. Having the right person managing your event’s engagement is essential because this person becomes a voice of your event. One’s personality projects in one’s writing and social interactions, so if you have never worked with this person before (or agency), ask them to come up with a few examples of posts so you can see if their voice is a good fit for your event. The qualities you should pay attention to are good writing skills, attention to detail, and outgoing personality.  A word of warning – don’t have interns or people without social media experience manage your presence. There are many companies that became famous for their social media fails – you don’t want that to happen to you.

Bonus tip: To figure out the total number of times your hashtag has been used on Twitter or Instagram, use this free tool.

What’s Up in Social: May 2015 Quick Overview

what's up in social May 2015

If you don’t have time to stay on the top of social media trends but want to stay in the know, I hand-picked some important news and stats mentioned in May/June social media articles:

1. Social media has now become the number one internet activity in the world. 72% of all internet users are now active on social media. Google’s algorithm ranks social media pages higher up its search ranking as they are seen as active, engaging platforms, with consistent new content – so it’s important to keep social media channels active.

2. Facebook is now dominating the social media advertising budget. It’s on target to hit over $14 billion in advertising revenue in 2015. It is now becoming a serious rival to Google.

3. Twitter ranks slightly more valuable than LinkedIn when it comes to sales prospecting.

4. More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business.

5. Google has removed prominent links to Google+ accounts at the top of search results, Google’s homepage, and Gmail. The change suggests the tech giant is doing still more to gradually phase out its social network.

6. Facebook has begun testing a new option for users—they’re giving some users the ability to choose people or pages whose posts would always show up at the top of their News Feed. Facebook confirmed the test but offered no more detail about the option and if or when it might receive a wider release.

Features Twitter Needs

What product features Twitter needs?Twitter CEO Dick Costolo asks one question at every product team meeting,  “What’s a bolder choice we could be making?

This question got me thinking – what features would Twitter users and businesses welcome?

1. Edit a tweet

If I found one Twitter user who at some point didn’t wish to edit the tweet after it went out, I would be surprised. Whether it’s a silly autocorrect mistake or overlooked typo, once the tweet is out, it’s out. Tweets you want to edit need to be deleted and reposted again. This is especially a problem if the tweet has already been retweeted, because by deleting the tweet, the engagement on that tweet is also gone. It seems like a no-brainer feature, so why didn’t Twitter enable it yet? One issue is that Twitter is first of all very viral in nature, and it is, for the most part, public. Imagine retweeting a tweet with a certain text and picture and after the user edits it – and say includes a swear word or inappropriate image – it is now on your timeline, hurting your public image. So how can Twitter go around some of these issues? For instance, it could only allow edits on tweets that haven’t been retweeted. This would not resolve the lost engagement issue, but it would at least address the inconvenience of having to delete and repost entire tweet because of one small typo.

2. Suggested hashtags

Many people are unsure which hashtags would fit their tweet. Based on the content of the tweet, Twitter could suggest relevant hashtags where people could just add the hashtags with one simply click. Better yet, it could include an option to have up to 3 hashtags added automatically, which would make the process of tweeting even quicker and easier. RightTag is a great tool to do just that (with fantastic real-time hashtag analytics) but many people are still unaware of this tool.

3. More visual timeline

Social media is an increasingly visual space. Twitter has been moving in that direction as well, but there is still a lot of space for improvement. For instance, Instagram and Pinterest pictures shared on Twitter currently don’t show as a picture but as a link. Should they ‘populate’ and show as a picture, retweets of such tweets would increase. Same holds true for the videos. If you share YouTube video, only the text link will show. The only visual way to currently share a video on Twitter is through Vine. Why not to give the option of adding a video attachment to the tweet directly? And why not to throw Slideshare presentations, pdfs, and other popular formats in the attachment options?

4. Promote how-to Twitter articles on new user timelines

Many new users give up because they just don’t get Twitter. They don’t know how to get new followers and how to engage. Even though Twitter has its own user guide and there are tons of how-to Twitter articles all over the Web, putting it in front of the users while they are using the platform would make it even easier. Does the user have small follower base? Promote a tweet on the top of his timeline about getting new followers. Does the user only tweet his own content? Suggest an article about top ways to engage on Twitter.

5. Join Twitter chat

Finding a Twitter chat that’s relevant to your interest and that’s taking place at the time when you can join is actually quite a task. Twitter would benefit from its own Twitter chat directory where users could search and submit the Twitter chats. The users could then sort it by category and day of the week for instance. This would make it easier on users to find conversations to join and increase chat participation. Even better, Twitter could have Twitter chat rooms people could join in the real-time.

6. Top trends based on category

Twitter has already made some changes to make Top Trends more relevant, but out of the 10 trends that show on my Twitter, only about one is actually something I care about despite having ‘Tailored Trends’ feature on. Tailored Trends are supposedly based on one’s location and people one follows, but since I follow mostly entrepreneurs, social media mavens, and success-related tweeps, Game of Thrones, Caitlyn Jenner, and Ana Ivanovic seem more like a very generic suggestion. I would find more useful trending topics based on category, so I could quickly discover what is trending for instance in social media, small business marketing etc.’

7. Schedule a tweet

Twitter added the option of scheduled tweets to its ad platform in 2013, but who would want to go through all this trouble (unless you are running a Twitter ad) if there are fantastic tools like Buffer or Sprout Social where you can schedule tweets with one click? It makes sense for Twitter to enable its own scheduling feature, but make it one-click deal and not a cumbersome chain of events.

If you were at the Twitter product meeting, what features would you suggest?

How to Block Annoying Facebook Apps

If you are tired of getting Farmville, Candy Crush Saga or any other annoying Facebook app invites that your friends are sending you, just block it and never get those again! Here is how:

1. Log in to your Facebook.

2. On the top right corner you will see a little lock symbol. Click on it and privacy shortcuts window like this one will appear:

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3. Click on “See More Settings”

4. The “Privacy Settings and Tools” window will appear. On the left hand side will be tab called “Blocking”. Click on it. (See the picture below1a)

5. When you click on “Blocking”, “Manage Blocking” page will appear. Scroll down to “Block apps”. Start typing the name of the app you want to block. When it appears in choices, just select it and it’ll be added to your “blocked app list”. You’re done! No more annoying invites! If you change your mind, you can always unblock it in the same place you blocked it! You’d just follow the same steps and click “unblock”.

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