July 9, 2015 2 Comments
1. 47% of Americans admit Facebook is their #1 influencer on purchases. Facebook drives almost 25% of all social referral traffic.
2. According to Social Media Examiner’s latest Social Media Marketing Industry Report, majority of small businesses carry out social media marketing on Facebook. Specifically, 93% use Facebook, ahead of Twitter at 79%. In the coming year, 62% of respondents plan to increase their use of Facebook for marketing purposes. Sixty-six percent will increase Twitter, YouTube and LinkedIn activity.
4. Social-native, including Facebook News Feed ads and promoted tweets on Twitter, will draw a majority of native ad revenue between 2013 and 2018. Since 2013, post promotion has risen 120% for brands on Facebook.
5. Facebook is testing new “Lead Ads” which will allow marketers to ask users to sign-up for a newsletter or request a call with just two taps. Talking about increasing those ad revenues!
6. Facebook users now have more control over what they see in their newsfeed. The average user has access to about 1,500 posts per day but only looks at 300. The new feature, “See First”, gives users a simple way to automatically place up to 30 friends’ and Pages’ posts at the top of their feeds whenever they appear.
8. Twitter is lifting the 140-character limit in July for DMs, but it’s still in place for tweets. We can expect quite a few changes in a near future since Twitter’s CEO recently stepped down.
9. Social commerce is becoming bigger than ever. Instagram recently introduced “Shop now” button and Pinterest launched its blue “buyable Pins”
Over to you: which changes are you most excited about?
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