July 15, 2015 Leave a comment
Thanks to Facebook’s latest newsfeed update, users now have more control over what they see in their newsfeed. For brands, this change may be a great thing or it may be a disaster. The articles I read on this topic all advised brands to direct users through settings (Settings –> News feed preferences –> Summary or Brand pages –> Drop down menu –> Mark See First). But why to go the hard way if it can be done in 3 clicks?
In social, users prefer simple. Here is the simple way users can add a brand to “See First”:
1. Go to the Facebook page of the brand they want to see updates from
2. Click on “Liked” (on a cover photo)
3. Switch from “Default” to “See First” in the Dropdown Menu
Fans need to first like the page in order to have “Liked” on their cover photo. Once they are fans, they can select “See First” instead of “Default” on the dropdown menu that appears when user clicks on “Liked”. In Step #1 you can modify “Go to our Facebook page” to include the name of your brand.
Since people grasp information better with visuals, make sure your instructions include an image. You can either include a screenshot or include the step-by-step instructions as part of an image (example below).
I included both options because there are benefits and drawbacks to each. If you use a screenshot, you won’t be able to put the budget behind it since it doesn’t adhere to Facebook’s 20% text rule. However, print screen may be easier to understand.
I suggest your brand posts printscreen first and a few weeks later uses the other image with some ad spend behind it.
Here is a short and sweet copy you can use with your image: “Don’t miss a beat! Make sure you see our updates in your newsfeed by following the instructions below”.
Good luck and stay tuned – I will be writing about a few strategies that motivate users to add brands to the newsfeed spotlight.
Be the first one to learn about new articles: Subscribe!
Got a Q or need help?
Connect with me