What Businesses Should Jump on Twitter Train?

No matter what you sell, Twitter can help. In other words, if you own or run  the business, I would highly recommend that you learn how to tweet. Notice I am not saying establishing your Twitter account – that is not enough. In order to get results from Twitter, you need to know how to use it. Now, there are certain fields in which I would say tweeting your heart out is a must. If you are in one of the industries I named bellow and don’t have well-established presence on Twitter, you are saying “no” to a great deal of potential business, thus money.

 So, if your company operates in the following fields, make Twitter your best friend now, seriously!!!

 TECH related entities (computer & web specialists, electronic stores etc.)

  • We finally arrived to the stage in which being a geek is a way to go (luckily for me, right? 🙂  Jokes aside, technology is the new black, so demand for toys and those who know what to do with them is bigger than ever. In other words, there are many people on Twitter who are looking for what you have to offer if you are all about tech.

 JOB related entities (employment agencies, job boards etc.)

  • Many talented people, many people who lost their jobs, many people who want a better job: Twitter has it all. Especially in this economy, job is a precious commodity, so if that is what you can provide, you have the potential to be one of the most popular kids on the Twitter block ;-).

 TRAVEL related entities (hotels, motels, B&B, car rentals, airlines etc.)

  • Everybody travels, so everybody on Twitter can use your services. Considering that there are more than 75 million Twitter accounts, this means some serious business!

 FOOD related entities (restaurants, fast-food places, bakeries etc.)

  • We all have to eat (especially here in the U.S. food is a religion), thus millions of people your business can feed!

 LOVE related entities (online dating services, marriage counselors, wedding planners, photographers etc.)

  • Most people either have someone special or they look for someone special. Either way, all people need love in their lives, so there is audience of 75+ million people that you can make fall in love with you and your business!

 EVENT related entities (event promoters, nightclubs, bars, festivals etc.)

  • People are social creatures, hence the success of social media. People come to Twitter to socialize, network, meet new people, connect, have fun – sounds just like the audience that would be likely to go out and have fun, right?

NEWS related entities (magazines, newspapers, TV stations etc.)

  • There used to be the time when people woke up, picked up the newspaper and read it while eating breakfast or commuting to work. Today, most people begin their day with ogling their cell phones and laptops and many head to Twitter to stay on the top of things. Since anything big spreads virally on Twitter within seconds, Twitter has become the preferred news channel for many.

To sum things up, if you have a company, I recommend being active on Twitter, period. However, if you own or run the company that falls into the category I mentioned above, not being Twitter-savvy costs you a lot of money every day!! The opportunity cost that you are paying by not taking the full advantage of Twitter is huge. Do you have doubts? Connect with me and I will prove you wrong! 😉    

Yours XOXO Lucie

www.linkedin.com/in/luciehys 

www.twitter.com/onlinefantastic

www.facebook.com/travelfantastic

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About Lucie
I am curious and passionate about all things social and pretty much anything else I put my mind into.

6 Responses to What Businesses Should Jump on Twitter Train?

  1. yayehiyrad says:

    Lucie,
    I have been following your post especially concerning with the social networking and internet marketing and I appreciate your effort in this regard and would like to say keep it up!
    Look forward your contribution!

    • Thank you so very much for taking the time to read my blog and for your kind words, especially. It is very satisfying to know that someone out there enjoys it. Thank you!

  2. Thomas says:

    Lucie,

    Nice blog, I’m a director of social network marketing for a company… so I live online also.

    -Tom

  3. Hey, great article, I definitely agree about engaging your audience on Twitter, before you even know it … you’ll have more followers.

    • Thank you – I do appreciate your feedback very much! Engagement is the key in social media, no question! Surprising that so many people still don’t get it 🙂

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