How to Promote Your Company on Twitter

Are you promoting your company on Twitter and have hard time finding followers or getting retweeted? Then read this very carefully.

Almost wherever you go, whatever you do, there are advertisements. No wonder people start avoiding ads whenever they can (hence skipping channels, investing in commercial-free radio and TV programs etc.). So why would they voluntarily follow you on Twitter and really listen to what you have to say?

Well, many people won’t, but there is a lot you can do as a marketer to persuade people to follow your company and to really pay attention to your messages. First of all, look at it from a greater perspective: if you were the potential customer, what would the companies have to do in order for you to follow them on Twitter and really pay attention to what they are saying? Think about it. Think hard. What would motivate you personally to invite the company into your life? It is likely that if it motivates you, it would motivate the others as well. This is the most important thing for you to keep in mind.

Certainly, you would hardly follow the company on Twitter that just sells, sells, sells and doesn’t interact or respond. The social networking sites are marvelous marketing tool because they cut the middleman to get feedback and allow you to interact directly with the consumers, so use this opportunity! It is a two-way communication tool, not a monologue. So ask questions, look at what people are saying about your company and respond, comment on other tweets. Socialize! This is the second most important point every Twitter marketer should remember.

Last but not least, focus all your Twitter activities on adding value. I know, you have probably heard this before, but what does it really mean??? It means that you tweet about things that people want to know, what they may be interested in and what could help them in some way. Maybe you have a job opening, great deal, coupon or just a good quote that relates to your business? Every message can be tailored to add value, even the promotional one.

If you keep these three things in mind, you will soon see the results. Promoting via Twitter can really be a great source of competitive advantage and I have it verified by experience that it works, BUT do remember that in order to promote successfully on Twitter, you have to do it in a way that puts your potential clients first, not your interests!

Yours XOXO Lucie

Feel free to connect with me!

Try not to become a man of success, but rather try to become a man of value.  ~Albert Einstein


About Lucie
I am curious and passionate about all things social and pretty much anything else I put my mind into.

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